Description of Microsoft Advertising: Microsoft Advertising is an online advertising platform developed by Microsoft.
Microsoft Advertising is used by 5.36% of websites in the Advertising category.
Business and Finance is the most popular main category among the websites using Microsoft Advertising.
Business is the most popular subcategory among the websites that are using Microsoft Advertising.
The technologies that are most often used together with Microsoft Advertising are Facebook Pixel, core-js, Open Graph, Facebook, HSTS, webpack, Module Federation, Google Tag Manager, HTTP/3, jQuery.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using Microsoft Advertising may also be interested in using these other technologies: Microsoft Clarity, Google Call Conversion Tracking, particles.js, ClickCease, Google Optimize, AWIN, Reddit Ads, Podsights, Outbrain, Intercom.
Technology | % of use together with Microsoft Advertising | Website |
---|---|---|
Facebook Pixel | 68.14 | http://facebook.com |
core-js | 62.91 | https://github.com/zloirock/core-js |
Open Graph | 57.89 | https://ogp.me |
48.06 | http://facebook.com | |
HSTS | 45.52 | https://www.rfc-editor.org/rfc/rfc6797#section-6.1 |
webpack | 35.28 | https://webpack.js.org/ |
Module Federation | 34.95 | https://webpack.js.org/concepts/module-federation/ |
Google Tag Manager | 32.79 | http://www.google.com/tagmanager |
HTTP/3 | 30.35 | https://httpwg.org/ |
jQuery | 28.15 | https://jquery.com |
Technology | AI Recommendation Score | Website |
---|---|---|
Microsoft Clarity | 0.22 | https://clarity.microsoft.com |
Google Call Conversion Tracking | 0.2 | https://support.google.com/google-ads/answer/6100664 |
particles.js | 0.2 | https://vincentgarreau.com/particles.js/ |
ClickCease | 0.19 | https://www.clickcease.com |
Google Optimize | 0.19 | https://optimize.google.com |
AWIN | 0.16 | https://www.awin.com |
Reddit Ads | 0.13 | https://advertising.reddithelp.com/ |
Podsights | 0.12 | https://podsights.com/ |
Outbrain | 0.12 | https://www.outbrain.com |
Intercom | 0.11 | https://www.intercom.com |
Introduction to Microsoft Advertising
Microsoft Advertising is an online advertising platform that allows businesses to create and display ads on Microsoft's search engine Bing, as well as on other partner sites, such as Yahoo and AOL. The platform offers a variety of targeting options, including demographics, interests, and location, to help businesses reach their desired audience. Microsoft Advertising also provides advertisers with detailed analytics and reporting to track the performance of their campaigns.
Practical Applications
of Microsoft Advertising
1. Targeted advertising campaigns: Microsoft Advertising allows businesses to create targeted advertising campaigns that reach specific audiences based on demographics, interests, and behaviors.
2. Increased visibility and brand recognition: By placing ads on Microsoft's network of properties, businesses can increase their visibility and brand recognition among potential customers.
3. Better ROI: Microsoft Advertising provides insights into ad performance, allowing businesses to optimize their campaigns for better ROI.
4. Competitive advantage: Businesses can gain a competitive advantage by using Microsoft Advertising to reach audiences that their competitors may not be targeting.
5. Remarketing: Microsoft Advertising allows businesses to target users who have previously interacted with their brand, giving them a better chance of converting those users into customers.
6. Mobile advertising: Microsoft Advertising offers mobile-specific advertising options, allowing businesses to target users on mobile devices with ads that are optimized for smaller screens.
7. Local advertising: Microsoft Advertising provides local ad targeting options, making it easier for businesses to reach customers in specific geographic locations.
8. Integration with other Microsoft products: Microsoft Advertising integrates with other Microsoft products, such as Bing and Microsoft Advertising Editor, making it easier for businesses to manage their advertising campaigns.
Benefits and Advantages of Microsoft Advertising
- Targeted Advertising: Microsoft Advertising allows advertisers to target specific demographics, locations, interests, and behaviors, increasing the effectiveness of their ad campaigns.
- High Traffic: Microsoft Advertising reaches over 500 million people globally through their search engine, Bing, and partnerships with popular websites like Yahoo and AOL.
- Cost-Effective: Microsoft Advertising offers competitive pricing and a variety of bidding options, allowing advertisers to stay within their budget while still reaching their target audience.
- Measurable Results: Microsoft Advertising provides detailed analytics and tracking tools, allowing advertisers to measure the success of their ad campaigns and make data-driven decisions.
- Customizable Ads: Microsoft Advertising offers a variety of ad formats and customization options, allowing advertisers to create ads that align with their brand and messaging.
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
microsoft.com | Technology & Computing | Computing | 7.82 |
etsy.com | Shopping | Personal Celebrations & Life Events | 7.33 |
bing.com | Business and Finance | Search Engine/Listings | 7.13 |
squarespace.com | Business and Finance | Marketplace/eCommerce | 6.74 |
hbr.org | Business and Finance | Business | 6.64 |
samsung.com | Technology & Computing | Consumer Electronics | 6.52 |
ifixit.com | Automotive | Auto Repair | 6.42 |
gartner.com | Business and Finance | Industries | 6.28 |
nsc.org | Family and Relationships | Parenting | 6.26 |
wpengine.com | Business and Finance | Business | 5.98 |
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
cms-web.org | Business and Finance | Search Engine/Listings | 0 |
hotelgenzianellaflorence.com | Travel | Travel Type | 0 |
odomford.com | Automotive | Auto Type | 0 |
get-just-api.com | Business and Finance | Business | 0 |
linexofbowlinggreen.com | Automotive | Auto Parts | 0 |
The average age of websites using Microsoft Advertising is 14.4 years.
The average page rank (measure of backlink strength) of websites using Microsoft Advertising is 2.86.
Technology | % of use together with Microsoft Advertising | Website |
---|---|---|
0.0135 | https://modelviewer.dev | |
1C-Bitrix | 0.0135 | http://www.1c-bitrix.ru |
A8.net | 0.0135 | https://www.a8.net |
Accessible360 | 0.0135 | https://accessible360.com |
Acoustic Experience Analytics | 0.0135 | https://acoustic.com/tealeaf |